Ingvar Kamprad, 1976
Kamprad paired humility about unfinished work with practical optimism that organizations can keep improving everyday life.
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Kamprad paired humility about unfinished work with practical optimism that organizations can keep improving everyday life.
Hsieh treated service as a whole-company system, connecting customer outcomes to product, logistics, technology, and culture.
Kelleher made employee experience part of the business model: equipped and respected people create better customer outcomes.
Walton’s customer-first maxim makes delivered value the real source of authority while preserving ethical limits on service.
Lauder’s maxim grounds entrepreneurial ambition in persistent customer work while leaving room for luck, access, and learning.
Heffernan argues that information changes outcomes only when people can challenge assumptions and use truth with courage.
Hesselbein’s definition places character at the center of leadership while insisting that values become visible through action.
Walker turned collective saving into institutional power, building a bank to expand credit, ownership, and economic agency.
Graham argued that temperament can defeat analysis, making a disciplined decision process essential to long-term investing.
Lynch’s investing rule replaces borrowed conviction with a clear ownership thesis that can be tested as facts change.
Goldratt warned that measures become steering systems: people adapt to the numbers that organizations reward and review.
Ohno saw standards as the temporary baseline that makes variation visible and turns isolated fixes into cumulative improvement.